10 Reasons Why You Need a Website for Your Small Business
Business has transformed rapidly in recent years and here are 10 reasons why you need a website for your small business.
Whether you’re a progressing SME or a new start-up, there’s hardly any reason why you should not have a website, especially in this modern age where everything is connected with everything else, in a web of competing influences.
Conversely, we are in a time where the need-to-know factor usually agitates online clicks for all intents and purposes, and your small business can’t afford to exist without a website.
Plus, the benefits seem endless to the point of not having a website is deemed as ‘unethical’ and unprofessional.
This could be an overstatement but a website is considered as a ‘key requirement’ of modern day businesses.
A highly recognized benefit of owning a website is that it makes it easier for people to locate you online, in order to get in touch with you. Better yet, an effective and eye-catching website can easily spawn extraordinary sales results, you wouldn’t have expected otherwise.
Here, we will explore 10 reasons why you should have a website for your small business, followed by how you can get one through PNG SME Directory in minutes.
Let’s begin…
1. Enables an Online Presence
It goes without saying that once people learn of a new business venture – unlike in the past where you’ll get straight to researching this particular start-up in the newspapers or catch PMV to where it’s located – the first thing they think of is going online to find that business.
This behavior has become so cliche that it’s now second nature for many and – as a new business start-up – this is one position you want to be in; hence the benefit of owning a website.
However, if you don’t own a website – or at least a social media profile of sorts – you might as well forget about existing for your clients or customers, because at the end of the day you only have yourself to fool.
What’s more, not only does having your own business website come with many perks, but it will significantly help you dictate the way customers and clients alike perceive your business.
For instance, you might utilize the impact of location photos, blog reviews, or helpful DIY tips and tricks, articles and newsletters, to boost your business brand and website visits.
Remember, where content is king, online marketing is elemental. And in today’s market, a business’s success revolves around online marketing.
2. Helps Target Local Customers
Now, if you’re anything like a typical modern customer, obviously – as if on impulse – you will consult Google to find out the nearest shops that might possibly have what you intend to buy.
For instance, imagine you wanted to buy a quality bass-efficient boom box, but you don’t want to waste your time catching PMV here and there, just to find what you’re looking for. Rather, you simply tap on your mobile phone to search online, without leaving the comfort of your roof.
This is your typical modern day customer, and if you can put yourself in their shoes, owning a website of your own is the way forward, at the same time building a local following as you go along.
Worthy of note, if your brand rises to the top of the search results while prospects are searching online, you’ve made yourself vulnerable to additional business deals. This is not to say that owning a website will not expand your brand awareness in your neighborhood and community.
3. Display your Contact Information
Say a client of yours knows about your business and wants to meet you in-person to converse a particular business dealing with you.
However, he/she might not know where you’re located. Having a website solves this problem because you will be required to include your contact address, alongside instructions on how to find you. All the more, when you consider Google maps.
With this information on-hand, it’s highly unlikely for a client to go off track on his/her way to you. Your website will also allow your clients to call you up if they have something on mind that demands a quick answer.
4. Receive Online Queries
Most small business owners of today gravitate more towards online queries than phone calls. It’s easier to understand why, because of the idea that being your own boss and progressing at your own pace, acknowledges your masculinity and prowess in your professional side of things.
Besides, where you see fit, you can answer all your emails, even if say 10 or 20 people reached out to you – you’ll still get them eventually.
As a matter of choice, your small business website will offer multiple options for your clients to get in touch with you, at any point in time.
Get a Business Email for K50!
One of those ways we’ve ran by above and that’s your contact address and location directive. But most of all, a contact form is a far better addition, if you prefer your viewers to reach you without leaving your site.
Lately, many businesses are availing themselves of the live chat alternative, and that’s another reinforcement of why your small business needs a website, and one you might focus on to lift your game.
5. No Need for Paid Offline Advertisements
In the days of old, when you wanted to advertise your business, your options were limited to offline paid advertisements – newspapers, flyers, TV spots, and even radio airtime.
But that’s history now, since you have things like websites and social media platforms to make the most of when reaching out to your target niche; anywhere, anytime.
For instance, there’s no reason why your customer should look out for your latest promotions on TV, in the daily newspapers such as Post Courier or The National , and even for flyers announcing your latest offering, when visiting your website is all that’s required to learn more. This may also allow them to simply share your news on their social media pages, earning you more exposure and qualified interests.
As a side note, publishing the latest news on your website only gives one more reason why people should visit your site regularly.
6. Boost your Reputation Through Online Content
The secret to many business success stories can be attributed to content marketing – a crucial medium by which businesses give back to their community, in terms of keeping their followers informed of the current business landscape, and more.
For the most part, nothing delights a customer more than being educated on every aspect of your business existence.
At the end of the day, your small business website can be used as a platform for publishing your editorials, advertorials, blog posts and what have you, up to the point where your website becomes a go-to destination for inspiration and knowledge.
Essentially, not only does content marketing enable you to become an authoritative figure in your field, but also help you earn consideration.
7. You will Know More About your Customers
The important thing to note is that websites aren’t just there for you to share your business stories with the world at large. When used correctly, they can help you learn more about your target niche.
One way of achieving this is by setting up surveys on your website for your visiting customers to participate in. The results can then be translated into sales and quality conversions.
Another alternative is to use your website’s analytics which can provide you with raw data on your visitors, such as their buying patterns.
8. Accessible All Year Round
Your small business website will always be available not only to you but your customers, too – 24/7, 365.
For example, if your customers stay awake into the wee hours of the early morning, surfing your website and they chanced upon particular products they want to buy, they can simply click on those product images and do so instantaneously – a significant win shared by all.
So just by owning a website for your small business, you give your customers the privilege to review your products and services, while your shop or office is closed for the day.
9. Allows you to Create an Email List
One of the most highly effective tools in this modern era that impressively bridges the gap between keeping in touch with your customers, inflating your sales and/or inciting conversions, is email marketing. If truth be told, you earn more mileage out of initiating a progressive email campaign.
Get a Business Email for K50!
Even nicer, your website stimulates the perfect medium through which people have the liberty to join your email list. Imagine these email sign-ups receiving your newsletters in their inboxes on a weekly basis?
You be the judge.
10. Build A Community of Followers
Another more obvious benefit of owning your own website is, it creates the opportunity for you to build a community of followers, as well as offering a place where your customers feel free to discuss related topics with like-minded counterparts.
There are many benefits but the above are the 10 reasons why you need a website for your small business.
Get A Website. Begin Your Journey now!
The modern small business owner understands the advantages of owning a website. As we speak, many are currently researching web developers to help them, and sooner or later you too will come across the need to own one.
So if you are without a website at this stage, now is the ideal time to own one. Although it’s still possible to succeed without a website, having an online presence can make a big difference between a typical business and an extraordinary one.
If web design sounds foreign to you, don’t worry. PNG SME Directory can help you set up a neat and professional-looking website – even if your business is still in its infant stage.
You can get a website now from us and enjoy your online marketing with ease.
If you would like to build a website yourself using simple steps, get the cheapest website pricing here. It costs around K10 monthly.
Disclaimer
This Website is made available by PNG SME for educational purposes only to help local SMEs mature, and not to provide specific financial/legal advice.
The Website should not be used as a substitute for competent professional advice from a licensed professional.
Instead, PNG SME advises that you should seek professional help regarding your situation.
Contact us for more information.
Article written by; Wordsmith 316
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